I know you're here because you're wondering do affirmations work? Like really, do they really work? The short answer... is yes! And no... But it's not that straightforward, as with most things that involve neuroscience, there is evidence for and against affirmations, but you need to understand first of all what affirmations are (and thus, what they are not) and what it is you're trying to achieve by using positive affirmations.

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